Magna Pest Solutions.
- CMS migration
- WordPress
- Local SEO
- Redirects
Moving an existing website out of a closed custom CMS and onto WordPress while preserving the structure and URLs the business already depended on.
From a closed system to client control.
- CLIENT
- Magna Pest Solutions
- SCOPE
- Migration & site build
- YEAR
- 2025
- LOCATION
- United States
- PLATFORM
- WordPress
The old site ran on a custom CMS with no code access. Adding or changing a service page depended on the previous developer.
The goal wasn’t simply a redesign. The real job was to move the business onto a system it could control, without breaking the URL structure already in use.
01 / THE CHALLENGE
The website wasn’t really theirs to control.
Every change, from copy edits to new service pages, went through the previous developer. The existing content and URLs still had to survive the move.
- CLOSED CMSNo code access
- DEPENDENCYEvery change via the developer
- WORDPRESSOpen platform
- CONTROLClient-managed
02 / THE PROCESS
Move the system. Keep what matters.
- 01InventoryCatalogue existing pages and URLs.
- 02MapMap content into the new structure.
- 03RebuildBuild the site on WordPress.
- 04ProtectPrepare redirects, metadata and sitemap.
03 / THE SOLUTION
A site the client can actually control.
Services and locations became their own editable structures inside a custom WordPress theme, with the migration protected before launch.
- 01WordPress foundationA custom WordPress theme built around the content model.
- 02Editable services / locationsServices and locations can be added and edited independently.
- 03Redirect mappingOld addresses were mapped and redirected before launch.
- 04Third-party formsForms and scheduling stayed connected in the rebuilt site.
- 05Local SEOMetadata, sitemap and the location structure carried over.
04 / KEY DECISIONS
The details that couldn’t be lost.
- 01
URL STRUCTURE
Existing URLs were catalogued and mapped to the new structure.
- 02
REDIRECTS
Redirects were prepared before launch so old addresses were not left dangling.
- 03
CONTENT MODEL
Services and locations were structured so the client could manage them independently.
- 04
LOCAL SEO
Metadata, sitemap and the city/location structure were carried into the new system.
- 05
FORMS
Third-party forms and scheduling remained integrated into the rebuilt site.
05 / OUTCOME
Same business. Better foundation.
- 0Lost URLsExisting URLs were mapped during the migration.
- Owner controlThe site moved from a closed CMS onto a platform the client manages.
- Editable structureServices, locations and copy are managed through WordPress.
- URL continuityRedirects were prepared during the migration.
STACK / CAPABILITIES
- WordPress
- Custom theme
- PHP
- JavaScript
- Forms / scheduling
- Local SEO
- Migration
- Redirects
