Timberex.
- Design + development
- Multilingual
- Product architecture
A multilingual website for a wood-products manufacturer, connecting the product range, production process and finished architectural projects.
Built to show the product and the process behind it.
- CLIENT
- Timberex
- SCOPE
- Design & development
- LOCATION
- Užice, Serbia
- PLATFORM
- Multilingual WordPress · 6 languages
Timberex produces architectural wood products, but the website needed to do more than list a catalogue. It had to explain the production technology, show finished installations and make the range clear to contractors, architects, designers and end clients.
The structure connects company expertise, product information and completed projects without turning the site into an online store.
01 / THE CHALLENGE
More than a product catalogue.
Products, technology, projects, the company and a quote path all had to live on one site. The challenge wasn’t the number of pages but connecting them into one product story.
- PRODUCTWhat Timberex makes
- TECHNOLOGYHow it is processed
- PROJECTHow it looks installed
- INQUIRYRequest a quote
02 / THE PROCESS
Material. Process. Product. Project.
- 01MaterialIntroduce the product foundation.
- 02ProcessExplain production technology.
- 03ProductOrganize the product families.
- 04ProjectShow products in real architectural use.
03 / THE SOLUTION
One structure for products, process and projects.
Products, production technology and completed projects are separate content layers, connected by one structure across six languages.
- 01Product structureFacade cladding, interior wall cladding, flooring and railings / fences.
- 02Technology contentDrying to approx. 8–10% moisture (Bollmann), treatment and protection, as stated by Timberex.
- 03Project portfolioCompleted projects such as Zlatibor, Jelova Gora and Goč.
- 04Multilingual contentSR, EN, IT, DE, FR and ES follow the same paired architecture.
- 05Quote pathDiscovery leads to a direct inquiry, not a checkout.
04 / KEY DECISIONS
Structure before decoration.
- 01
PRODUCT HIERARCHY
Four product families form the primary catalogue structure.
- 02
PROCESS CONTENT
Technology is its own information layer instead of being buried inside About copy.
- 03
PROJECT PORTFOLIO
Completed installations provide context for the products.
- 04
MULTILINGUAL STRUCTURE
All six language versions follow paired site architecture.
- 05
QUOTE PATH
Product and company discovery lead to direct inquiry rather than an eCommerce checkout.
05 / OUTCOME
One website. The whole product story.
- Product structureThe range is organized into four clear families.
- Process visibilityProduction technology has its own content layer.
- Project contextFinished installations show the products in real use.
- 6LanguagesSerbian, English, Italian, German, French and Spanish.
- Direct inquiryThe conversion path is built around a quote request.
STACK / CAPABILITIES
- Design
- WordPress
- Multilingual
- Content architecture
- Product structure
- Project portfolio
